New ALAMO King of the Hill beer to Debut July 26 at Alamo Beer Hall
- beerhall
- Jul 21
- 2 min read
SAN ANTONIO, TEXAS (July 21, 2025) – Alamo Beer Company is introducing a new addition to its lineup: a crisp, easy-drinking American lager brewed with Texas in mind. The new ALAMO beer will be available for the first time on Saturday, July 26, exclusively at the brewery’s Eastside beer hall.
Beer hall doors open at 12 PM, and 6-packs of the new ALAMO Lager will be available immediately on a first come, first serve basis. Limit one 6-pack per person while supplies last.
“This one’s brewed for front porches, backyards, and long Texas evenings,” said Eugene Simor, Founder of Alamo Beer Company. “It’s clean, classic, and easy to enjoy—just like a great lager should be.”
Release DetailsDate: Saturday, July 26, 2025 Location: Alamo Beer Company, 202 Lamar St, San Antonio, TX 78202 Availability: 6-packs available on-site, first come, first serve (limit one per person)
About the Beer
Style: American Lager
ABV: 4.4%
Flavor: Light-bodied, crisp, and refreshing
Packaging: 12 oz. can
Retail Launch: Available at select Texas retailers including H-E-B beginning July 28
This new release is part of Alamo Beer Company’s continued focus on accessible, high-quality beer made with Texas pride.
MEDIA INQUIRIES & ASSETS For images, product details, or interview requests, contact: marketing@alamobeer.com
About Alamo Beer Company Founded in the spirit of Texas independence, ALAMO Beer Company traces its roots back to 1884, when the original “Alamo” beer was first brewed and beloved by locals. After Prohibition, the brand lay dormant until 1994, when founder Eugene Simor secured the trademark and brought it back to life. Today, ALAMO brews a portfolio of honest, flavorful beers with Texas pride and independent grit.
Fiercely Independent. Proudly Texan. Always Honest.
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