The King of the Hill ALAMO Beer Is Coming in July

King of the Hill Alamo Beer coming to Real Life

San Antonio, Texas (July 2) - ALAMO Beer Company, a brewery rooted in Texas heritage, is bringing a fan favorite to life with the launch of ALAMO Beer—a crisp, easy-drinking lager inspired by the beloved adult animated series King of the Hill. Timed to coincide with the show’s highly anticipated reboot premiering August 4 on Hulu, this exclusive licensing collaboration introduces an all-new beer brewed outside ALAMO’s core lineup—exactly the kind of beer Hank Hill would crack open with friends. “Bringing a piece of the King of the Hill universe to life is an incredible opportunity for our company and fans of the show,” said Eugene Simor, Founder and President of ALAMO Beer Company. “We brewed a no-nonsense beer—as steady as a Texas handshake—made for sharing anywhere, from tailgates to alleys.”

Key Launch Dates

·    July 4 – Exclusive King of the Hill landing page goes live and email sign-up at Alamobeer.com

·    July 26 – Official Launch Party at ALAMO Beer Brewery in San Antonio

·    July 28 – ALAMO Beer hits H-E-B shelves across Texas and select retailers

A Beer Born of Texas, Built for Everyone

Founded in 2003 and carrying forward a brewing legacy that began in 1884, ALAMO Beer Company is proudly rooted in San Antonio—the home of the iconic Alamo, the “Shrine of Texas Liberty.” Known for its Golden Ale, Amber Lager, and Hayz Street IPA, ALAMO continues to craft bold, approachable beer with Texas pride. The new ALAMO Beer joins the lineup as a standout, standalone release.

Made with water, hops and good judgement.

Where to Find It

·    Retail: Launching statewide at H-E-B and select Texas retailers (San Antonio, Austin, Houston, Dallas, RGV, and more)

·    Online: Branded merchandise available via the ALAMO Beer website (beer shipping unavailable)

·    Bars & Taprooms: Distribution pending across Texas and beyond

About the Beer

·    Style: Crisp American Lager

·    ABV: 4.4% — classic and easy, made for extended front-yard drinking

·    Can Design: Iconic red, white & blue Alamo logo on a beige background pulled directly from the King of the Hill universe

·    Availability: Year-round

·    Pricing: Competitive with mainstream domestic offerings

A Moment Worth Toasting

This collaboration marks a pivotal moment in ALAMO Beer Company’s evolution. Following a period of corporate restructuring, the brand sees this launch as a bold step forward—a chance to reintroduce its legacy to longtime supporters and a whole new generation of beer drinkers and TV fans alike.

Firmly anchored in Texas pride, the company now sets its sights on national expansion and is actively seeking distributor and retail partners beyond state lines.

MEDIA INQUIRIES & ASSETS

Photos and logos available upon request.

Contact: marketing@alamobeer.com

Website: www.alamobeer.com

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About ALAMO Beer Company

Founded in the spirit of Texas independence, ALAMO Beer Company traces its roots back to 1884, when the original “Alamo” beer was first brewed and beloved by locals. After Prohibition, the brand lay dormant until 1994, when founder Eugene Simor secured the trademark and revived the name. By 2003, ALAMO Golden Ale was proudly pouring in San Antonio. Today, the company produces a growing portfolio of honest, flavorful beers for people who value tradition, quality, and authenticity.

Fiercely Independent. Proudly Texan. Always Honest.

Alamo Beer Company to Host 10th Annual FatherFest Celebration on June 15

10th Annual FatherFest to be held at Alamo Beer on June 15.

San Antonio, TX — June 4, 2025 — Alamo Beer Company is proud to announce the return of its 10th Annual FatherFest, taking place on Sunday, June 15, 2025, at its brewery located at 202 Lamar Street, San Antonio, TX 78202. A portion of proceeds from the event will benefit Pints for Prostates, a national nonprofit focused on men's health awareness.

Established as a local tradition, FatherFest has become a go-to celebration for families looking to treat dad to a fun, relaxing day out. This year’s event promises cold beer, delicious food, and dad-friendly vendors.

Street Food Kings will be on-site offering a special 10-ounce Angus steak meal, and all dads will receive a complimentary pint with their first beer order. In addition to food and drinks, guests can browse local vendors curated with dads in mind—ranging from wood work to shoe shines and accessories.

“FatherFest has become a tradition in San Antonio, and we're proud to continue supporting Pints for Prostates while giving families a chance to raise a glass to dad,” said Eugene Simor, CEO of Alamo Beer Company. “At the end of the day, it’s about celebrating the man who helped raise you—and what better way than with a cold pint and good company.”

Founded in 1997, Alamo Beer Company opened its brewery doors to the public in 2015. Despite ongoing challenges in the craft beer industry, Alamo Beer remains committed to brewing quality beer and serving the San Antonio community.

For more information, visit alamobeer.com or follow @AlamoBeer on social media.

About Alamo Beer Company

Founded in 1997, Alamo Beer Company is an independent craft brewery based in San Antonio, Texas. Proudly brewing under the historic Alamo name, the company opened its brewery doors to the public in 2015, creating a vibrant gathering place for locals and visitors alike. Known for its approachable, quality beers and strong ties to the community, Alamo Beer remains committed to its mission of crafting great beer for great Texans. Despite challenges in the evolving craft beer industry, Alamo Beer continues to brew bold, honest beer—deep in the heart of Texas.

For more information, visit www.alamobeer.com or follow @AlamoBeer on social media.

Strawberry Sunrise ‘58: A Toast to Texas Roots

South Texas Strawberry Farming legend, Lole Garcia, Jr.

In South Texas, stories grow alongside the crops. And few stories are as ripe with legacy and local pride as that of Lole Garcia Jr., the inspiration behind our latest release: Strawberry Sunrise ‘58, a strawberry blonde ale brewed in collaboration with Garcia Farms of Poteet, Texas.

From Soldier to Strawberry Legend

Lole Garcia Jr. returned home from World War II a decorated veteran, holding both the Victory Star and Bronze Star. But it wasn’t medals that made him a local hero in Poteet—it was strawberries.

At just 26 years old, Lole traded his uniform for farming boots and began cultivating strawberries in the rich South Texas soil. In 1958, his produce earned him the title of Grand Champion, an award that not only reflected the quality of his work but the heart he poured into it.

That crate of berries helped put Poteet on the map—a small city now widely known for its annual Strawberry Festival and deep agricultural heritage. Lole didn’t just win awards; he won respect. And he kept farming for decades, eventually becoming the oldest active strawberry grower in Poteet before his passing at 85.

1958 Grand Champion farmer, Lole Garcia, Jr.

Crafted in His Honor

Brewed by our own Victor Montez, Strawberry Sunrise ‘58 is our tribute to Lole’s life, legacy, and love for the land. Brewed with fresh strawberries from Garcia Farms, this blonde ale is slightly sweet, creamy, and fruit-forward, with a gentle malt backbone and a nod to the spring harvests that defined a generation of Texas growers.

At 5.4% ABV, it’s light enough for a sunny afternoon and flavorful enough to make you pause—and maybe reflect on where you come from.

Strawberries from Garcia Farms were used by our brewer Victor Montez to make our Strawberry Blonde '58. Available only at the Alamo Beer Hall.

Now Pouring

This beer is more than just a drink. It’s a celebration of South Texas grit, community, and the quiet heroes who build legacies one crop, one crate, one season at a time.

Raise a glass to Lole Garcia Jr.—a veteran, a farmer, and a Texas original.

Strawberry Sunrise ‘58 is available now at our taproom. $7 per pour. Come taste the story.